we met at a business mastermind. We instantly clicked—two entrepreneurial minds drawn to each other’s energy and ideas. After the Mastermind, we stayed in touch. Though we were miles apart, with Ruthy on the East Coast and Carly on the West Coast, we stayed connected, supporting each other’s business journeys no matter how inconvenient the time difference was.

Soon after we met, we reconnected in Barbados for what was supposed to be a VIP business experience. But let’s just say it didn’t quite deliver on the promises—it was another case of “over-promise, under-deliver.” But our relationship was the real gold we got from that trip. We even switched flights so we could sit together on the way home and work through some of the business ideas we’d been talking about.

On that four-hour flight, we took Carly's passion project business concept and turned it into a reality. We mapped out the entire business, diving into tech hang-ups and figuring out every glitch in the system. Carly's payment processor was down, emails were vanishing, her systems were scattered across multiple platforms, and her automations were completely disorganized.

Together, we navigated that chaos, and in the process, we realized just how many entrepreneurs were struggling with the same mess of oversold systems and under-delivered promises. It was in that moment that Hello CEO began to take shape—an all-in-one solution for women ready to break free from the overwhelm and finally get the tools, support, and systems they need to succeed.

From there, we have traveled the country together to continue to hone our skills and perfect our systems. We have launched multiple challenges, workshops, and masterclasses together to prove and test our frameworks. We have continued to press through the challenges to make the path simple and clear for others.

And here we are, ready to share this journey with YOU and help you thrive. No more tech overwhelm and scattered success. Let's get your Setup and Systems dialed in with a team of Support.